Articles

64% of digital marketers aren’t convinced they are hitting the right target. Maybe because they grasp something fundamental: No one wants to be hit? According to Campaign last month, only 36% of digital marketers are convinced their campaigns are hitting the right targets. Now, it’s natural to think those 36% must know something the others don’t. Surely the solution must […]

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If I were Data, I’d be feeling pretty grumpy round about now. Imagine growing up in a world where everyone’s expectations of you are super high. They say you’re a genius and will grow into a giant. Already they’re scared they’re not going to know how to handle you. Meanwhile, everyone’s tapping their feet waiting for you to […]

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If you want to communicate anything worthwhile to people, don’t tell them Data told you. We’ve all been to a party where one person holds court.  For every few words the people in the circle manage to squeeze in, this guy comes back with three times the number of anecdotes. At first, you’re fairly impressed […]

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The before, during and after of using video in your conference marketing. When and how you incorporate video into your conference marketing strategy is becoming a game changer. If you have the time,  check out Kristen Craft’s great overview of how video is fostering the magic ingredients amongst conference-goers: energy, enthusiasm, and intimacy. For those of you short […]

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