Articles

What makes video engaging? PR and Marketing companies who know the power of video are asking their clients to invest in video in 2018 for an ever expanding number of reasons, from gaining funding or changing public perception to press releases and social campaigns. Video Marketing CEPI Video Engagement CEPI Video Engagement Whilst there isn’t […]

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Ducks don’t wear nappies. Neither should video campaigns. So you’ve been tasked with doing a video campaign. Seeing ROI. You bring in an agency, and decide on an animated explainer video. Your company has x, y and z to convey; and your department head needs the campaign to up conversion rates by x amount (or top […]

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There’s a story as old as advertising. An agency is invited to tender… They come in and sell the client their creative; finding reasons to disregard all the clients’ concerns. When the client feels their preferences have gone unheard, they label the agency “emotionally attached” to their work. They probably are to be fair because […]

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Animation techniques united. Texture and timeliness when hand drawn and CG blend. Giant Ant’s animation for TOMS is a beautiful example of combining the depth of 3D with the textures of 2D animation. The blend works so well because of the painterly design and cell shaded characters marrying superbly with the lighting. The process of […]

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