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And how SMEs can be reaping the benefits of Tech’s forays into video. Take these two guys. Five years ago, they get talking in a student union bar about how one is strapped for cash and needs to get back to Lincoln for the holidays. Turns out the other guy lives a mile away, and […]

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64% of digital marketers aren’t convinced they are hitting the right target. Maybe because they grasp something fundamental: No one wants to be hit? According to Campaign last month, only 36% of digital marketers are convinced their campaigns are hitting the right targets. Now, it’s natural to think those 36% must know something the others don’t. Surely the solution must […]

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If I were Data, I’d be feeling pretty grumpy round about now. Imagine growing up in a world where everyone’s expectations of you are super high. They say you’re a genius and will grow into a giant. Already they’re scared they’re not going to know how to handle you. Meanwhile, everyone’s tapping their feet waiting for you to […]

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If you want to communicate anything worthwhile to people, don’t tell them Data told you. We’ve all been to a party where one person holds court.  For every few words the people in the circle manage to squeeze in, this guy comes back with three times the number of anecdotes. At first, you’re fairly impressed […]

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