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We can’t promise a page one ranking, but we can say that if you do what Google is suggesting, then your videos will stand a much better chance of being indexed and ranked (and found by your audience). Basically, tag your videos properly with schema so that the Googlebot and other spiders can read and […]

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We use them in almost every sentence we utter, every line we write and every image we create, but do we really understand how metaphors influence us and our audience? And if we did, would we use them differently and to better effect? That’s what I want to talk about and share what I’ve learned […]

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The roar-some benefits of having a giant statue at your exhibit I recently caught up with Matt Tester, Client Solutions Director at TAKEOFF to chat about dragons, drakes and demons. Not for fun. For business. Because, well, why wouldn’t you? If you want your marketing message to make an impact, it first needs to attract […]

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Who’s the king of content? Video. Well, as one of the world’s finest creators of video productions, animated explainers and social ads we would say that wouldn’t we?! But don’t take our word for it, an independent survey of tech B2B buyers says it too. And even though we would love to be making more video […]

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