Our Guide To Video Marketing

“Now is a great time to test this medium for your company,

while your competitors are still relying on old content formats.”

forbes.com

 

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What video marketing can do

Since the video landscape is becoming more competitive, higher-quality videos rise above the rest, see higher engagement, and drive overall better results in the sea of digital content. They’re more likely to stand the test of time, which means you’ll see higher ROI and an asset that you can rely on for years to come.


In no time, video will be as integral to your business’s marketing strategy as a website, and whilst your company may be complex and complicated, understanding when and how to employ video – capitalising on the medium to benefit your business – doesn’t have to be.



Visual storytelling is a great way of building brand and emotional connection with your audience, by showing the human side of your business – the people involved and the thinking that goes into your product or service. While video won’t likely be the only factor considered, it is a wonderful way to draw in interested parties.

2014

Video content made up 64% of web traffic in 2014. [Cisco]

2015

74% of B2B marketers reported that video now converts better than other content types.

2016

From marketing to sales trend, with the most successful brands expanding their use of video throughout the entire customer journey.

2017

The rise of B2B Video Marketing + 25% of consumers stated they will lose interest in your brand if you don’t have a video explaining product or service.

2018

Video marketing is predicted to become a core competency within marketing organizations.

2019

Video content predicted to reach 80% by 2019. [Cisco]

Video Marketing Opportunities

The good news is the process is surprisingly simple, with completion comfortably within 6-8 weeks.

Video Marketing Types

 

Animated Explainer Video

Objective.
To show brands what the platform can deliver and host; identifying the problems the retail industry face and how….[read more]
+ Over 30,000 views to date.
+ Drew the attention of larger bands: Superdry, Primark, and Virgin Experience.
+ Snowball effect with winning business.


“From the outset the team at Curveball were brilliant. They took on board all of our objectives and came up with creative and informative concepts and storyboarding. We were absolutely delighted with the process from start to finish. The entire Curveball team were fantastic to work with and I would recommend them to anyone considering video marketing.”

 

Byron Rawlings, CEO & Founder, The Blogger Programme.

 

Animated Explainer Video

Objective.
To create a compelling animation which highlights the risk of epidemics and the opportunity in coming together to…[read more]
+ Showcased at Davos where CEPI achieved $200 million extra to their cause.
+ 3 million views across Facebook, Twitter and YouTube in one week.
+ Well received by both internal stakeholders & partners, including spontaneous congratulations.


“It launched less than a week ago (at Davos) but has already performed better (reach, engagement impact) than anything we’ve done before.”

 

Louisa Tribe, Wellcome Trust.



Objective.
Looking to represent the brand to a trade audience and working professionals whilst positioning and presenting the…[read more]
+ Nearly 4,000 views in the first six months.
+ Very positive feedback from business audience.
+ Reusable and flexible content adaptable for alternative audience/channel communications.


“In terms of delivery we were very happy in the way the concept was developed and delivered, offering flexibility to make amendments to the footage to ensure that it hit our end brief.”

 

Mark Jackson, Monarch Water.


Objective.
Give an insight into Cooper Lomaz, and what it would be like to work there; putting the recruitment profession on…[read more]
+ 10k views on youtube, along with tremendously positive PR.
+ Valuable marketing tool across social media &, internally, drawing the right people in.
+ Cost saving by not having to hire an external recruitment agency or dedicated member of staff.


“Engaged with a lot of agencies over the years – and getting people to come up with ideas is hard work – but, with Curveball, the process was really free flowing and creative, which made me want to engage them. Execution of ideas was faultless, and the whole experience was a real delight. No. 1 for genuine creativity and thinking differently.”

 

Mark Fletcher, Operations Director, Cooper Lomaz.


Objective.
To gain stakeholder buy-in to an approach which has proven to be effective in other areas of the business….[read more]
+ Secured 30k contract.
+ Secured future work from Centrica by including Curveball as part of that package.


“Curveball absolutely respects our values and they protect our values when we‘re in danger of circumnavigating them. I most value their passion and energy. We feel like Curveball’s just another member of the team for us. Almost as if they are our creative team. Equally, they know what their strengths are. They’re not just doing it for the sake of it , but because they think it is going to add value.”

 

Jane Owles, Hoot.

Contact us

Want to discuss your project with the team? Please call +44 01603 928370 or email Nicola Perry, Curveball’s Business Development Manager.

VOLVO GROUP UKSuch a wonderful company to work with. The entire team are complete professionals, always trying to improve my experience and make sure all requirements were met. They were all also very down to earth and easy to speak to; which can be rare with such skilled individuals. We filmed a short video in order to market our apprenticeship scheme with Curveball Media; we had many specified requirements for the video and asked for constant changes. The entire team worked tirelessly on our tweaks and changes, with constant updates for our main point of contact.In short: A very talented company which I highly recommend! Volvo Group UK will definitely be looking to work alongside Curveball Media LTD in the future.read more
ESomers1000
ESomers1000
13:42 17 Mar 17
First rate service from a highly professional team who understood our vision and helped expertly translate it into reality. Delighted with the video they produced for us, highly recommended doesn't do them justice.
Tristan Hunt
Tristan Hunt
10:19 13 Apr 17
We're a full service comms/PR agency and work with Curveball on video and particularly animation creation for our campaigns. In a production partner, you'll not find a better balance of strategic understanding and creative excellence. They're also a great bunch of people to work with. Friendly and never missing deadlines.read more
Chris Blackwood
Chris Blackwood
10:27 25 Jan 17
I worked with Curveball to create an explainer video for Cyance's Nexus solution. The team at curveball did a great job of creatively simplifying very complex messaging and offered an impeccable customer service every step of the way. I would highly recommend them and I'm confident our paths will cross again in the near future.read more
Joseph Housley
Joseph Housley
10:50 11 Apr 17
Curveball were very accommodating to our ever changing industry. They showed a great level of knowledge and understanding about our business and industry as a whole. Easy to work with and great results.
Robert Rankin
Robert Rankin
13:19 13 Feb 17
We have now completed 2 very successful videos, with the Curveball team, over the last few months and we are now looking forward to starting our third. Despite the complexity of our technical products, Curveball have risen to the challenge and have created some amazing work in the process. They are a fantastic team and a pleasure to work alongside - Dan Ayres, Digital Design Director, IMImobile.read more
Dan Ayres
Dan Ayres
16:23 26 Jun 17
Such a fantastic team and they produced an outstanding film for us. They really took the time to understand our organisation, and the insights they brought to our vision and aims helped us craft and hone our message. Their creativity, enthusiasm and attention to detail were brilliant, and they managed the project superbly, making not just the end result but the whole process a success. They're a pleasure to work with and we would definitely go back to them for future projects.read more
Anna Watkin
Anna Watkin
09:14 07 Jul 17
A great creative agency who came up with a new concept animation for us to use across our marketing channels, at conferences/exhibitions, on our website, and the assets are being integrated into some of our marketing collateral. Always friendly and helpful account management!read more
Sian Fishwick
Sian Fishwick
08:49 30 Aug 17
Curveball Media were exemplary to work with. Friendly, engaged, accommodating and very creative even within the confines of a tight budget.
Julia INK
Julia INK
13:23 10 Sep 17
Had a great experience working with Curveball on a corporate video. They were professional, creative and responsive and the end result was fantastic!
Magalie Pimentel
Magalie Pimentel
12:45 14 Sep 17
Excellent communication and collaboration from a team of friendly, experienced video professionals. So pleased with the results of our project, will be returning for more.
Rob Vicars
Rob Vicars
11:20 25 Sep 17