Animated Infographics

Animated infographics can bring any subject to life, but they’re especially good at bringing complex ideas, new insights or niche subjects and data to life.

Think of anything that usually includes a lot of facts and figures: customer surveys, sales reports, annual reports, instruction manuals, policies and procedures, scientific research, statistical charts. They all become much more interesting, enjoyable, engaging and memorable when they’re turned into an animated infographic.

Animated infographics – aka animated explainer videos – are a type of video production that can deliver a richer, more enjoyable experience because they appeal to more of the senses. With a 2D infographic, your audience only has a static image, but no sound and no movement. Static infographics are also limited by space, as in, the browser width and height. Which massively restricts how much information they can present.

Whereas an animated infographic can deliver a better, richer experience because it can use sound effects, music, voice overs and animation (visual movement) to get your message across.

Animated infographic production

You know your brand, your audience, your product and service, and what you want to say and achieve. We know how to design and make animated infographics that support your brand and marketing campaigns: from awareness to interest, desire and engagement.

We can either design your infographic, working to your brand guidelines, and then animate it, or we can take your existing infographic and bring it to life. In both cases, we’ll create a storyboard so you can see how the final animation will look.

Pricing your animated infographics

As with all our animations, our prices are bespoke because we design them specifically with each client’s brand, audience, objective and promotional strategy in mind.

Our Video Guide has more detail about our process, price categories and lead times.

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A moving image says 24,000 words

Like the saying goes… If one image contains a thousand words, it follows that 24 images (or frames per second in an animation) says 24,000 words. Simples.

In other words, you have an infinite amount of space inside an animated infographic. You can go as high, deep and wide as you like. No scrolling. No zooming. Which leaves you more room to say what needs to be said, and more interesting ways to say it, not that we recommend saying 24,000 words in a 90 second animated infographic mind you.

But, for example, if your company’s annual report talks about how many new offices have opened in the last year, instead of naming them all, we can present the viewer with a globe and drop pins into all the locations as it spins on its axis.

Using animation to reveal those locations in a much more stimulating way, and in less time, instead of expecting the viewer to wade through a long bullet-point list on a 2D infographic.

Animated infographics are also highly shareable on social media, which makes them perfect for brand awareness campaigns. They can be used, like movie trailers, to generate interest, curiosity and excitement in the forthcoming full release or news.

Curveball Client 5 Star Review

“Curveball were quick to understand our needs and to develop a video which turned out to be extremely well received throughout the company.”

Airbus