Animated Explainer Videos by style and approach

For animated explainer videos, social adverts and other types of video production to be effective marketing tools, they need a succinct message, to stand out and be engaging. The script, visual look, voiceover, animation and sound design all need to work together. It also has to look, feel and sound like your brand and do it all in 90 seconds or less. To see this in action, have a look at our examples below.

Drop us a line and we’ll help you understand the best approach for your project. Or get our Video Guide for more style examples, pricing, the creative process and lead times.

Mixed media

Mixed media simply means using design techniques in combination. The vast majority of animations use only one form of media, illustrations. However, by combining illustrations with film footage or photography, you can deliver a very interesting and unique video. This helps increase viewer engagement and ups the production value/perception of your brand.

Clean & Simple

One of the most effective ways to use animation to communicate a concept, especially if it is complicated, is to create a clean and simple illustrative style. Instead of showing oodles of detail, we show just the key elements most relevant to the viewer. For software companies, this has the added benefit of making a platform look simple and easy to use.


Being unconventional is a great pattern breaker. It’s yet another way to surprise your audience and engage them with your message. It always an interesting challenge where we explore ways we can expand on brand guidelines, whilst retaining a familiar brand feel.

Rich and emotive

Using extra detail and textures can really help deliver a more emotive story. For PR companies, this is a great illustrative approach to compliment a script which needs to deliver a punch and sway public opinion. Extra detail in the illustrations adds a layer which helps to bring the viewer into more of an emotionally receptive state.


Some brand guidelines have a strong emphasis on icons. In these cases, we usually recommend an iconography based approach. This can help create a familiar feel for the video in relation to other brand assets. Using iconography also works well for brands who prefer a more literal approach for their animation.

Learn more

We’ve worked with clients from every sector, across the globe. Each with a unique challenge and brand identity. To learn more about how we can create an animated explainer style for your brand, drop us a line or get our guide…

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