Articles

The story behind the visual style of our explainer video Creativity and inspiration have been the subject of much discussion over the years. Bono’s lyrics from The Fly – the first single release from Achtung Baby – tell us who artists are and what they do. “Every artist is a cannibal / every poet is […]

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Who wants to write a boring explainer video script? Anyone? Nope. Didn’t think so. And sure as hell, no one out there in the audience wants to be bored by such things. Which leaves us with a problem: how to write an explainer script that does the opposite, a script that grabs people’s attention, engages […]

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It was a dark and frosty morning. My hands were freezing, stuffed in their pockets. My shoulders hunched up around my neck. I was walking as fast as I could, running almost. Then came the hill. I hated that hill. It made me scared because it slowed me down. The murderer chasing me would surely […]

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“Autumn is a second spring when every leaf is a flower.” – Albert Camus That quote from the famous French philosopher sums it up beautifully, how we feel about autumn. It’s a bittersweet moment. It signals the end of summer in a slow riot of evolving colour that you don’t quite notice is happening until […]

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