Articles

How to manage change, set expectations and get the video you want. It’s like the saying goes: the only constant in life is change. And in terms of managing changes properly during the video production process, the first thing any video production company worth its salt should provide their clients is a schedule that defines […]

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What do two psychologists, a Scandinavian “lagom” champion, a terribly supportive award-winning techno GoT uber geek who escaped from the world of investment banking, a fashion designer and a lady called Daphne have in common? Lucy Marks. A few weeks ago, Lucy asked me to chair an event called Mind Your Own Business. Which, contrary […]

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How an accent can make or break your brand – by Gianna Hindmarsh About ten years ago when I was working all hours in a television production house in London, I noticed that a very plummy accented freelancer working opposite me, picked up the phone and rang a member of her family. She then proceeded […]

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We have a six-hour day, or more accurately, a six-hour rule. But when I say “rule”, few people understand what that really means in practice, or think I’m talking about some obscure nuance of the offside rule. Plus, the word “rule” can sometimes be interpreted as a pejorative. So, here goes… my attempt to explain […]

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