Articles

The question that gets our attention is short and sweet… What’s in it for me? It could be a banner ad, a press release, a video or any other medium your brand uses to communicate. Whatever form it takes, your message needs to answer that question if you want to gain someone’s attention and earn […]

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The story behind the visual style of our explainer video Creativity and inspiration have been the subject of much discussion over the years. Bono’s lyrics from The Fly – the first single release from Achtung Baby – tell us who artists are and what they do. “Every artist is a cannibal / every poet is […]

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Who wants to write a boring explainer video script? Anyone? Nope. Didn’t think so. And sure as hell, no one out there in the audience wants to be bored by such things. Which leaves us with a problem: how to write an explainer script that does the opposite, a script that grabs people’s attention, engages […]

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It was a dark and frosty morning. My hands were freezing, stuffed in their pockets. My shoulders hunched up around my neck. I was walking as fast as I could, running almost. Then came the hill. I hated that hill. It made me scared because it slowed me down. The murderer chasing me would surely […]

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