Blogger Programme Case Study – Animated Explainer Video

Blogger Programme Case Study


The Blogger Programme (TBP) is a new platform for brands and agencies to connect and collaborate with bloggers across a variety of genres; fast becoming the industry tool to manage and coordinate blogger outreach.

Objective of the video:

To show brands what the platform can deliver and host; identifying the problems the retail industry face and how they’re solving that in a minute and a half.


Marketing and advertising


2D animation




+ Over 30,000 views to date.
+ Drew the attention of larger bands: Superdry, Primark, Shop Direct, and Virgin Experience.
+ Snowball effect with winning business.


One of the key challenges with creating an animated explainer for The Blogger Programme was focusing on a single audience. Being a new company, the client needed to attract both bloggers and brands. Byron understood that by designing a script that aligned with the challenge and opportunity of one audience, the animation would be more effective. After exploring their business objectives, it was key that brands sign-up and build their revenue. Although the audiences differed in their challenges and opportunities, by portraying the platform as valuable to brands, we’d also create a want for our secondary audience, bloggers.

“From the outset the team at Curveball were brilliant. They took on board all of our objectives and came up with creative and informative concepts and storyboarding. We were absolutely delighted with the process from start to finish. The entire Curveball team were fantastic to work with and I would recommend them to anyone considering video marketing.”

Byron Rawlings, CEO & Founder, The Blogger Programme.

Blogger Programme Animated Explainer Video

Everything you need to know about managing an animation or video production project

Over the years, we’ve worked with some great clients across company-wide campaigns. We’ve listened to their challenges and identified opportunities for their audience and their business. Customer experience, and raising the bar, is at the heart of everything we do. For many clients, animation and video production has been a whole new direction. So, we designed the best ways to support them along the way.

We’ve now compiled this knowledge into a step-by-step guide; so anyone embarking on this journey has their bases covered.