Brand stories

Brand stories aren’t a collection of facts about the journey so far, nor are they explaining a product or service. What makes brand stories so powerful is the feeling they can create in the viewer; they encompass the brand in an emotive way. Rather than the traditional method of advertising where product or service is typically ‘sold’ through features and benefits, instead a brand story amplifies the USP. It’s like bottling up the very passion that drives the brand and weaving it into a narrative.

We leave the viewer with a resonance to the brand, rather than an explanation of its usefulness and it can be one of the most powerful ways to create a lasting connection. There is no right or wrong way to approach a brand story, but it must feel genuine and be aligned with the core values. In short, it must create the right emotional connection with the audience. Don’t limit yourself to thinking brand stories are simply an emotive video. Instead think of them as a tool to weave a narrative of a companies’ core values, be that their USP, work ethic or drive for something grander.

Drop us a line and we’d be happy to talk through the different approaches you could take.

Film & Animation Examples