Blog

During a downturn, the PR (and marketing) budget is often the target of cuts despite evidence that it shouldn’t be. The challenge then, especially during a downturn, is to explain how PR works and the value it can deliver to people who don’t know, but who might have influence over your PR budget. To help […]

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How Brand Strategy Can Ensure Your Marketing Works The ancient Greeks knew a few things about building things of lasting value based on pillars.  I wouldn’t call Giles Thomas and Nicolette Robinson of Mimo Brands ancient, but they’ve certainly been around the branding block a few times between them. Before founding Mimo in 2012, Giles […]

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There’s a list on Wikipedia with 192 items on it. That’s a very long list by any stretch of the imagination, but it’s very useful. It’s a list of cognitive biases: the shortcuts our brains use to make decisions. They’ve evolved over thousands of years to help us survive. They help us cut down on the […]

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Our friends over at Quickfire Digital love building websites as much as we love making animations and video productions. That’s why we asked them why you shouldn’t publish video on your website. Knowing why will make a big impact on the amount of time, money and effort you spend on managing videos, not to mention […]

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