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Why video works Nothing builds a brand like emotion, and nothing drives emotion like video. Videos Attract Attention Demand for Video is Increasing Videos Explain Things Better Video Boosts Conversions Google Prefers Video Content Video is a Powerful Sales Tool Video Can Be Repurposed Across Multiple Platforms (Greater reach = a greater return on investment) […]

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If you’ve read our ‘Why video marketing works and stats to prove it’ and haven’t skipped lunch in favour of building out your video marketing strategy, then it’s probably for one of the following reasons: It’ll take up too much of my time It’s true that embarking on any video project is going to need […]

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It can be tempting to believe that adding video to your marketing mix will produce the jaw-dropping stats you see touted online in a video marketing strategy. And it can, But to do so, first, you need to get your ducks in a row; like understanding your audience’s intent, where they are watching (e.g. website, […]

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Video marketing: The future of content marketing Video marketing is one of the richest forms of communication, so knowing what type of video to use and where, can be incredibly fruitful. Here’s a flavour of how you can leverage video marketing; Hook and tempt viewers away from social to landing pages Increase on-site conversions Rank […]

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