Blog

Offline is going online Offline events, face-to-face sales pitches, networking meetups, and in-person product launches, you name it, it’s either been cancelled, postponed or rescheduled. That’s one instant knock-on effect of being on “lockdown”. But some brands have been quick to adapt and take their events online. The Marketing Meetup, for example, has done a […]

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It’s the list you’ve been waiting for all year. A list of things not to do. A list of rage-worthy mistakes. A list of rules to break. A list of things you will not do because you’ll find any old excuse to justify sticking with the status quo. It’s the list of the top UX […]

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In spite of the fact that 86% of businesses use video on their website, and 77% use video on social media, not everyone enjoys watching videos. There are in fact 3 types of video watcher and one of them is not especially fond of watching video. It’s true.  And sometimes that means they will avoid […]

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Animated GIFs and looping animations are all over social.  Every second tweet seems to be a GIF of a dog, cat, camel, celebrity or a courageous citizen doing something silly, stupid, serious, surprising, saucy, outrageous or – once in a blue moon – genuinely astounding. Oo oo oo look at me! And, when they’re done […]

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