London: 020 8050 1265 | Norwich: 01603 358145 | Email: hello@curveball-media.co.uk

Creating a video is an exciting process that can’t be rushed – not if you want to blow your audience away. But we understand you might want some clarity on a couple of things straight away. Fear not. That’s why we’ve answered the most popular video FAQs below.

We’ve also put together a short guide which gives you more insight about what makes a successful video – whether you want an explainer animation, brand video, TV commercial or something else. It covers everything from the first call to the brief, the script, storyboards and styles, animation, sound, filming and price.

Get our guide for prices, process and lead-times

three scoops of ice cream in a bowl - video faq pageHow do I know I’ll get the video I want?
Because we use a rock solid process built on years of experience developing animated explainer videos, social ads, and video productions for all sorts of clients, in all sorts of industries. We build in your insight, feedback and sign off at every stage to make sure you get the video you want – the video that will blow your audience away. You can read more about each step of the process in our guide.

a target with an arrow heading towards it - video faq pageWhat should be in my video brief?
The best briefs are crystal clear on what the purpose of the video is, where it will be seen and who it’s speaking to. You could include your brand guidelines and a description of your brand’s personality, but we don’t need them to start the ball rolling.  Either way, a clear brief lays a good foundation for what follows. If you don’t have a brief, no worries, drop us a line and we’ll arrange a call and create it with you. Or, you can use our Briefing Form first and then we’ll have a call and go through it.

Icon of a calendar showing the days of a monthHow long will it take to make my video?
It varies according to the nature of each client’s video, but we always say to allow between 6 and 8 weeks. This gives us enough time to go through the process and you enough time to share your insight, give feedback and sign off. But if you need the video earlier – and you’re happy to spend less time providing feedback or making changes – then we’ll keep that in mind when planning the stages. We also give you a full schedule before we start so you’ll know what to expect and when. You can read more about the six steps of the process in our guide.

Icon of a stopwatch showing time ticking awayHow long should my video be?
It depends on the purpose of your video, where it will be seen and who will watch it. For example, if it’s an explainer video for a website, then we recommend a 200-word script which equates to 90 seconds of film or animation. That’s just enough time to capture your audience’s attention and make your point without losing their interest. But social ads should be shorter by design. Our blog article – How to Get the Video you Want – explains more about how long videos should be, and why, depending on where it’s going to be seen and what the audience intent is.

Icon of a magic wand waving above a rabbit - video faq pageHow many amends do I get?
As many as you like. Unlike most of our competitors, we don’t limit the number of amends because we want to make sure you get the video you want. Our process is designed to avoid unpleasant surprises. We explain each step before we take it, then ask for your input, feedback and sign off before moving onto the next stage. You’ll know what we’re designing before we design it. You’ll know what the video will look like before we animate or film it. We only charge extra if you sign something off and then change your mind. Our blog article has more detail about making changes to your video throughout the process and managing stakeholders’ expectations.

a slice of cake with cherries on top - video faq pageHow much does a typical video cost?
This is probably the most popular video FAQ we get. And not without good reason. But since we’re not selling identical looking videos with identical content, there’s no such thing as a “typical” video or typical “cost”. We don’t do typical. Every client is unique. Each video is tailor-made. Every quote is bespoke. So, the best way of knowing what we can do for your budget is by having a chat with us. Because then we can give you clear direction on which creative options will help you achieve your objective, suit your brand and budget, and blow your audience away.

Curveball Client 5 Star Review

“Very professional service, great communication throughout the project and a fantastic final piece of work produced at the end! Would definitely recommend Curveball Media for their services.”

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