Creating a video, whether animation or film, can be a tricky process with more variables than you can shake a stick at. Luckily, it doesn’t have to be. We’ve answered some of the most common questions below.

For more information on every aspect of the process, get our guide where you’ll find everything from our process to pricing examples and FAQs.

What should a video brief include?
A good brief should be clear on what the purpose of the video is, where it will be placed, who it is speaking to, a description of your brand personality and the key points of engagement for your audience (to name but a few). Video is the richest form of engagement, so it’s critical to be clear on how the video needs to be produced before embarking on any creative. You can complete a full brief online here.

Who does the scripting and how long should it be?
Usually, the agency should lead on the script. The way people speak isn’t the same as how copy is written and the voice over needs to be conversational so it’s easily understood and engaging. It’s also important to think about how the visuals work alongside the script. They are not two separate pieces of creative and work in tandem. 140 words equates to 1 minute of voice over. Unless you have a captive audience, we recommend of 200 words or less.

How many amends do I get?
Unlike most of our competitors, we don’t limit the number of amends. Instead, our process has been designed so there’s no surprises. You’ll know what we’re designing before we design it and what the video will look like before we produce it. We only charge extra if you sign something off and then later change your mind. You’ll find more about our process and example storyboards in our guide.

How much does a typical video cost?
Ah the age old question. As we’re not selling widgets, it’s understandably tricky to give prices at the outset. Having said that, we’ve created a way to give you an idea of how far your budget will go. In our guide you’ll find example videos, along with how much they cost to produce, separated into three categories: Popular, Advanced and Further. We agree a budget with you at the start of the project so when we come to concept and design the creative, we know the bounds of what we can achieve. You’ll only ever be charged more if you change something you’ve previously sign off.