How to be Justin Bieber

How to be Justin Bieber – our guide to becoming an international superstar using a case study of Justin Bieber and the use of social media.

If you’ve ever wanted to become an international superstar by just using social media, then you are in luck. We’ve made it easy, just follow these 10 simple steps…


Step 1

Set-up a camera, sing in tune and then ask your Mum to upload it to YouTube.

Step 2

Repeat step 1 until your channel has about 70,000 views.

Step 3

Sit back and wait, hoping that a talent manager will click on your video.


When said talent manager does click on your video, expect a knock at your door within 48 hours and a plane ride to Atlanta to record a demo tape.

Step 4

In Atlanta, hope to be approached by Usher (other superstars are also available). Sign sheet of paper he offers you.

Step 5

Start a Twitter account immediately and follow EVERY fan that follows you.

Step 6

Release a music video on YouTube. Make sure it stars Usher and aim to have over 10 million views before you officially release a single on i-Tunes one month later.

Step 7

Collaborate with as many big named artists as possible and maintain a steady flow of singles and albums.

Step 8

Make sure you…

Work hard to keep your 7 Million Instagram and 52 million Facebook fans happy with plenty of up to date news.


Try and respond to EVERY Tweet your fans send you, refer to your female fans as “your girlfriends” and aim to account for 3% of all Twitter traffic.


If a fan with over 90k Twitter followers asks you for an interview (which they’ll put on their YouTube channel), cancel all scheduled interviews and go with them.

Oh, and don’t forget to leverage your fans to raise more than $47,000 for charity.

Step 9

Encourage your fans to upload videos of themselves singing your songs and stop to comfort any fans if they’re crying.

Step 10

And finally…

Make a movie. Make sure you collaborate with sites like Jib Jab to help promote it. This will generate 400k personalised videos and 2.8 million views for your video campaign.

And there you have it, you’ve made it.

You will clock up 10.6 million VEVO views for your music video, smashing the record for the most views in a 24-hour period and achieve 36 million followers on Twitter, knocking Lady Gaga off the top spot.

Not to mention the 3 million subscribers and 3.5 billion views you’ll get for your YouTube channel.


 In short, you too will become a worldwide phenomenon!

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