Fintech Explainer Videos

When it comes to financials, trust is paramount. So covering how fintech services operate, is more than explaining details. Fintech explainer videos are about outlining high-level concepts, simply. It’s about generating credibility to drive investment. And getting your message across clearly, to earn that trust.

Our fintech explainer video approach

For your fintech explainer, we need to strip away the noise. And hone in on how you are solving the real problem. That way, your video resonates with your viewer on an emotional level. All while demonstrating the benefits.

Quantexa fintech explainer video case study

When you’re required to follow prodedure, it becomes easy to underappreciate it. More than that, it can grow to feel like a hassle. But Quantexa knew there was extra value in KYC – essentially hidden in plain sight.

So by demonstrating relatable scenarios in their fintech explainer video, we opened people’s eyes to a world of potential. And suddenly, all manner of things that hadn’t been considered before, became possible.

Price Forbes Edge fintech explainer video case study

Demonstrating a new platform to existing clients carries a lot of weight and importance. After all, first impressions count. You need to convey what it looks like, how it works and show its benefits to get buy-in.

For Price Forbes fintech explainer, we paired the platform itself with real-world context. As well as literally showing the platform benefits, our audience also sees how they can benefit on a daily basis.

YoYo Wallet fintech explainer video case study

Fintech explainer videos aren’t always about selling, they’re about educating. Often someone who is quite disconnected from the process, and may not have the usual shorthand.

With that in mind, ease of use is king. Visually, cognitively, for YoYo Wallet’s fintech explainer video, we stripped everything back to the bare essentials. Then, incorporating video production, we presented a step by step demonstration.

Loyalize fintech explainer video case study

Contrary to popular belief, you can have too much of a good thing. Or more correctly, too much of the same thing. But Loyalize wanted to explain how they’d changed the loyalty card landscape with a simple line of code.

So for this fintech explainer video, we pulled on Loyalize’s art style to give a brief history of loyalty cards – showing how old they actually are. Then demonstrated their one simple solution.

What's the explainer video production process?

Our process has honed the balance between your input and creative ingenuity. We ask questions. We listen. And we explore the best approach for your fintech explainer video. Then we’ll guide you through a process from script to sound, collaborating with you all the way.

How long does it take to create my fintech explainer video?

Typically it takes around 6-10 weeks to produce your fintech explainer video. We’ll talk you through our approach at every stage – from script to animation. And ask for sign-off before moving to the next stage. This is how we produce a video that does exactly what you need it to do.

How long should my fintech explainer video be?

No more than 2 minutes. That’s a mere 200 word script. Every word counts, so it’s important we discover what will resonate most with your audience. Our goal is to pique interest, not give chapter and verse.

How many amends do I get?

Unlike some agencies, we don’t limit the number of amends you get. We want you to have the video you need, not the one full of compromises. At every stage, we’ll ask for your feedback and talk you through our thinking.

How much does a fintech explainer video cost?

Some techniques do cost more than others – 3D costs more than 2D, a strong concept costs more than a straightforward approach, using characters cost more than simply iconography. It all comes down to what your expectations are.

What's it like working together?

It’s a collaboration. We know how to make a fintech video that is engaging, but only by tapping into your knowledge – throughout the creative process. We combine expertise. And because we’re working within a strong process, it’s enjoyable too!

What makes the Curveball team different?

We consider everything. Your fintech explainer is not to be rushed. We’ll explore what will resonate with your audience and how to bring your message to life in the best way.

In what channels can I use my fintech explainer video?

Fintech explainers tend to be used primarily as conversion tools – so in plain sight on your website. However, we also create short, looping animations from the main explainer – these bite-size videos are perfectly suited for social.

Who owns the rights to my fintech explainer video?

You own the rights to your fintech explainer video, it’s “yours” afterall! Many of our clients use assets we create as part of the process in other parts of their marketing too.

Book a discovery call

We’d love to talk to you about how to approach your fintech explainer video. Drop us a line and together we’ll explore the best approach.