Motion Graphics

London: 020 8050 1265 | Norwich: 01603 358145 | Email:

We make animated explainer videos, animated GIFs and video productions using film, animation and motion graphics for brands all over the world. We work with you every step of the way, understanding your objective, your brand, your product or service and your audience.

Then we create a video that truly works for you. Whether that’s more leads and conversions on your website, better engagement with your customers or something else. Those are the videos we make. That’s the kind of video production company we are.

Happy clients…

Curveball Client 5 Star Review

“Curveball were fantastic at every point. The end result was a beautiful, inspiring and emotive animation which resonated at Davos and beyond (over 3 million views in 3 days on social media). We were delighted!”

The Wellcome Trust

“The team at Curveball have been great to work with on our latest animation project. From the start they took the time to meet with us to understand our needs before coming back to us with a range of creative solutions which led to the delivery of a final product that we were really pleased with, on time and on budget.”

University of East Anglia

“Curveball were quick to understand our needs and to develop a video which turned out to be extremely well received throughout the company.”


“A great creative agency who came up with a new concept animation for us to use across our marketing channels, at conferences/exhibitions, on our website, and the assets are being integrated into some of our marketing collateral.”

Discovery Channel

“We loved the end product – I think we got to a great video that we can use in many different ways. This is the second time that I have used Curveball and they always deliver.”

Eton X

Cost, length, lead time and process

Download our Video Guide – it’s got more detail about each step of the process and examples of visual styles, storyboards, lead times and prices.

Or drop us a line. Tell us about your project and the sort of video you’re looking for – share some examples with us too if you’ve seen something you like.

Get in touch with Curveball Media

What are motion graphics?

In the literal sense, motion graphics are graphical elements that have been animated and are in motion (moving in some way). These elements are very often text, but can also be shapes, abstract forms, photos, characters, landscapes, interfaces, any graphical element really. And they could be appearing, disappearing, morphing into something else or moving onscreen. The term motion graphics just implies that a graphic of some description is in motion, but doesn’t specify the type of graphic.

But a motion graphic is not a traditional frame-by-frame animation i.e. a series of still images that are concatenated to give the appearance a moving image. 24 still images typically make up one second of film with each frame from start to finish having to be drawn/shot.

But a motion graphic is slightly different: it’s usually a series of keyframes representing certain points in time between two graphical elements e.g. a starting image and and an end image. The software can then automatically animate between those two points, without the animator needing to create each frame between the start and end. This can be done using programmes like After Effects and Cinema 4D.

How are they used?

A video can be entirely made up of motion graphics or just one small part of it can be. Title sequences, for example, at the beginning or end of a TV show or film are motion graphics but the rest of the production is film. The title sequence to the Hollywood film, Catch Me If You Can, starring Tom Hanks, Leonardo DiCaprio and Christopher Walken is a prime example of how motion graphics can be used to create an enticing look and feel and set the scene.

The way in which we can animate text for example can bring a whole new dimension to your video. Applying different visual and textural treatments to them can give them shape, colour, size, feeling and texture that they simply can’t possess in other 2D mediums. Motion graphics literally brings words to life, and that can help communicate a message in a richer, more meaningful and memorable way.

Similarly, the 90 second explainer videos we make can be designed entirely using motion graphics, especially if it’s a text-led animation, where words are presented onscreen to tell a story or carry the narrative along in various places alongside imagery. Have a look at the text-only explainer we made for the University of East Anglia about their language courses.

Animated explainer using motion graphics for the UEA language courses

You can see more examples of how we’ve used motion graphics in our Animated Explainer Video and Video Production portfolios.

Should all videos use motion graphics?

No. Sometimes it won’t be relevant to use motion graphics at all, or only at certain times within your explainer video. We would only suggest using motion graphics when it’s appropriate for the purpose of the video, audience and placement. Those are the three most important things to consider at first, because they affect how the video is made and how successful it will be.