Our process

Every great explainer video needs to get two things spot on – knowing your audience and the story that will strike a chord with them. Only then can we get creative about how to make your explainer highly engaging and fully understood.

Typically 6-10 weeks from Discovery to Sign-off.

Discovery

Discovery

Discovery is all about joining the dots. We don’t have your audience’s attention for long, and every second counts. So we ask you questions and look for the answers that your audience will really connect with.

Script

Script

Your script is the backbone for everything that follows. And it’s never written in isolation. We’re always thinking about what your viewer will see too, because that’s what creates really high engagement.

Written storyboard

Written storyboard

Now we flesh out those initial ideas. We go through the script line by line and ask ourselves “what can the visual add to what’s being said”? We’re also thinking about what the script isn’t saying and what the visuals can say instead.

Visual style

Visual style

We’ll have already discussed your brand guidelines, budget and personal preferences. So the visual style is about presenting to you what the final animation will look like. This is our bible for every frame to follow.

Visual storyboard

Visual storyboard

The visual storyboard is an extremely accurate guide of what the end animation will look like. Everything we feel is important to show you, we include. That way, when your finished video lands, it’s exactly what you had in mind.

Animation

Animation

The art of animation is timing, focus and fluidity. Our goal is to reinforce the script and add value. And that means knowing exactly what message we want to land and how to do it effectively. It is an art as much as it is a science.

Sound design

Sound design

Sound design adds so much value because it’s so effective at drawing attention and creating an experience – how your viewers feel about your brand and message. Sound design takes a good idea and makes it great.

Review process

You are treated as one of the creative team, so it’s worth talking about the review process too. At every stage, we’ll talk you through our thinking and ask for your feedback. Every explainer is a collaboration.

Let's talk



Drop us a line and we can chew the fat together. Because after all, the best inspiration comes from minds bouncing off each other.