Video marketing results: internal stakeholder buy-in. The key to winning, and working with the right animation/film company for you and your business. 

Your most pressing questions answered.

Over the past five years, we’ve worked with some great clients. We’ve listened to your challenges and, together, we’ve identified the opportunities for your audience, and business. For many clients, animation/film has been a whole new direction; and we want to help with that. So we created a White Paper, which is available to download way at the end of this page.

But first things first: How do you get others on board and keep them there?

1. How to get others on board with video marketing?

Your colleagues will come at a project with different priorities. For some, it will be about budget. For others, ROI. Whilst for you, it may be making sure it follows brand guidelines and carries the company tone. Agency case studies are a great place to start. They’re a quick snapshot to see what the competition is doing, potential ROI, with qualitative and quantitative value.

Key route

2. How to best persuade others to go with your agency of choice?

There’s no surer way to get people engaged and excited than sharing some examples of the company’s animations/films; although every project is unique, so they’ll want to know the agency can deliver your message in your brand tone, for your audience.  It can be tempting to want to go into this meeting with proven creative. The danger is it falls down under scrutiny. What you need to demonstrate is the agency’s winning strategy, track record and robust process; strengths which show they are capable of crafting creative that will meet your goals and objectives specifically.

3. What will save you pain down the line?

It’s a good idea to share the cornerstones of the brief with everyone who will need to feedback from the get go, so they all have a blueprint to be working from.  Without context, we’ve all experienced how much a campaign can be bent out of shape by people pulling in opposing directions. It’s really worth taking some time, at the start of each meeting, to return to this document. Anything that can help others re-focus will pay dividends.

–Curveball Nicola

Nicola has worked in digital marketing in-house for big-name publishing companies for 20 years (Amazon, Bloomsbury, BCA). She came to work for Curveball Media after becoming a convert to video and how it can connect with an audience. She advises clients on strategy and approach.

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